CATEGORY OVERVIEW
Prime Day 2026: Patio, Lawn & Garden
ASP jumped, margins compressed, and ad spend pulled back sharply
- PLG revenue grew 2% year-over-year: even as traffic fell 20% and ad spend dropped 36%.
- Average selling price jumped 57% YoY: while gross margin compressed 9-10 points versus last Prime Day.
- ROAS surged 74% year-over-year on the pullback in spend: even as it stayed below baseline.
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Key takeaways
- Patio revenue grew on higher price mix: Revenue grew 2% year-over-year despite a 20% traffic decline, helped by a 57% jump in average selling price.
- Ad spend pulled back while ROAS jumped: Spend fell 36% year-over-year, and ROAS surged 74% even though it remained below baseline during the event.
- Margin compression was the warning sign: Gross margin ran 9-10 points lower than last Prime Day every day of the event.
