CATEGORY OVERVIEW
Prime Day 2026: Pet Products
Revenue and traffic both surged, and stockout losses actually improved
- Pet revenue grew 30% year-over-year: outpacing its own baseline lift and every other category's growth.
- Glance views grew 35% YoY: the strongest gain of any Pet metric, while ROAS still improved 30%.
- Revenue lost to stockouts fell 34% year-over-year: a rare bright spot among this year's categories.
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Key takeaways
- Pet Products delivered the strongest category growth: Revenue grew 30% year-over-year and outpaced its own baseline lift versus Prime Day 2025.
- Traffic growth led the story: Glance views grew 35% year-over-year, outpacing revenue and producing the strongest Pet traffic signal.
- Stockout losses improved while most categories worsened: Revenue lost to out-of-stocks fell 34.4% year-over-year, a rare Prime Day 2026 supply-chain bright spot.
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Revenue and traffic both surged, and stockout losses actually improved
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